Skip to main content
Home
Enter the terms you wish to search for.
  • ENG ENG
  • 中文 中文

Register

Login

  • About Us
    • Introduction
    • Objectives
    • Code of Standards
    • Advisors and Honorary Chairman
    • Steering Committee
    • Executive Committee
  • Membership
    • Type of membership
    • Member benefits
    • Become a Member
    • Corporate Member
  • Events
    • 30th Anniversary
    • Upcoming events
    • Photo gallery
    • Hong Kong Public Relations Awards
    • Student Attachment Programme
  • Resources
    • Press release
    • Media list
    • advertisement placement package
    • Friendly Links
  • Job Board
    • Job openings
  • Contact Us

Login

Register

Home
  • About Us
    • Introduction
    • Objectives
    • Code of Standards
    • Advisors and Honorary Chairman
    • Steering Committee
    • Executive Committee
  • Membership
    • Type of membership
    • Member benefits
    • Become a Member
    • Corporate Member
  • Events
    • 30th Anniversary
    • Upcoming events
    • Photo gallery
    • Hong Kong Public Relations Awards
    • Student Attachment Programme
  • Resources
    • Press release
    • Media list
    • advertisement placement package
    • Friendly Links
  • Job Board
    • Job openings
  • Contact Us
  • ENG ENG
  • 中文 中文
  • About Us
    • Introduction
    • Objectives
    • Code of Standards
    • Advisors and Honorary Chairman
    • Steering Committee
    • Executive Committee
  • Membership
    • Type of membership
    • Member benefits
    • Become a Member
    • Corporate Member
  • Events
    • 30th Anniversary
    • Upcoming events
    • Photo gallery
    • Hong Kong Public Relations Awards
    • Student Attachment Programme
  • Resources
    • Press release
    • Media list
    • advertisement placement package
    • Friendly Links
  • Job Board
    • Job openings
  • Contact Us
  1. Home
  2. Photo gallery

[Webinar] Achieving Excellence in Content Creation By Making Strong Emotional Connection With Hong Kongers -Sharing of Award-winning Cases From Ogilvy

May 20, 2022

Speaker

Mr. Ray Lam, Associate Director/ Head of Content, PR & Influence at Ogilvy

Details

Explore how to create an impact through engaging content, appealing to people's emotions. Discover the potential of extending content creation between brands to increase interaction and innovation while reaching a larger audience.

We were pleased to have Mr. Ray Lam to share his award-winning content production experiences, which created a lasting impression. Mr. Lam played a key role in the development of Tam Jai Samgor's 'There's No Taste like Home' video, which struck a chord with Hong Kong locals and was awarded the Best Brand Campaign and Best Breakthrough Advertiser award at the 2021 YouTube Works Awards. In this session, he shared his experiences on the development of the American Express Platinum card campaign, and creative collaborations between brands, and the dynamic creations for Durex. 

Riding on numerous award-winning campaigns, Mr. Lam, shared with us the power of storytelling through emotional appeal.

Subscribe to our Newsletter
Please enter a valid email
Sign Up

Navigate

  • Home
  • Introduction
  • Upcoming events
  • Become a Member
  • e-Newsletter 2Way
  • Press release
  • Job openings
  • Job advertisement placement package

Connect With Us

Contact Information

Hong Kong Public Relations Professionals' Association
Administrator: Mani Huen (10:00 a.m. – 2:00 P.M.)
Tel: 9143 3997
Fax: 3186 3115

P.O. Box 647, Shatin Central Post Office, N.T.
Email: enquiry@prpa.com.hk
Disclaimer
Powered by Glueup Logo
Privacy Policy
Copyright Notice
Powered by