Speaker
Mr. Ray Lam, Associate Director/ Head of Content, PR & Influence at Ogilvy
Details
Explore how to create an impact through engaging content, appealing to people's emotions. Discover the potential of extending content creation between brands to increase interaction and innovation while reaching a larger audience.
We were pleased to have Mr. Ray Lam to share his award-winning content production experiences, which created a lasting impression. Mr. Lam played a key role in the development of Tam Jai Samgor's 'There's No Taste like Home' video, which struck a chord with Hong Kong locals and was awarded the Best Brand Campaign and Best Breakthrough Advertiser award at the 2021 YouTube Works Awards. In this session, he shared his experiences on the development of the American Express Platinum card campaign, and creative collaborations between brands, and the dynamic creations for Durex.
Riding on numerous award-winning campaigns, Mr. Lam, shared with us the power of storytelling through emotional appeal.
