Introduction

Established on May 1, 1995, the Hong Kong Public Relations Professionals’ Association Limited (“PRPA”) is an independent body comprising public relations practitioners in Hong Kong. Its members include public relations professionals from the commercial and public sectors in Hong Kong, either working in-house or in consultancies. Since its inception, the Association has been actively promoting public relations as a profession and providing regular meetings and forums to foster exchange and best practices sharing. It is the belief of PRPA that public relations will play an increasingly significant role in any organization as well as the development of Hong Kong’s economy.

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