PRPA Official Launched The 5th Hong Kong Public Relations Awards 2023 Supported by A Strong Line Up of Esteemed Panel of Judges Student Awards Added to Develop the Next Generation of PR Professionals
PRPA Official Launched The 5th Hong Kong Public Relations Awards 2023
Supported by A Strong Line Up of Esteemed Panel of Judges
Student Awards Added to Develop the Next Generation of PR Professionals
(Hong Kong, 22 March 2023) The 5th Hong Kong Public Relations Awards (HKPRA), organized by the Hong Kong Public Relations Professionals' Association (PRPA), opens for registration from today. To commemorate this special occasion, the Committee not only invited Dr John Chan, Chairperson of the Committee of The 5th Hong Kong PR Awards, Professor Anthony T Y WU, Vice Chairperson of the Committee, Mr George Yuen, Vice Chairperson of the Committee & Chief Judge as the officiating guests of the launching ceremony, it also staged a “Table for Two” sharing session at the ceremony with heavyweight politicians Mr Jasper Tsang Yok-sing and Mr Gary Cheng Kai-Nam as the guest speakers. At the sharing, Jasper and Gary exchanged their views and insights on the transformation role of communication through public eyes in chit-chat format.
In addition to the “Public Relations Campaign” and “Individual” awards given in previous years to recognize industry peers, “Student” awards are added to the 5th HKPRA with a view to nurturing the next generation of public relations professionals and fostering knowledge transfer within the industry.
Award-winning teams will receive Future PR Rising Star Awards. For the campaign awards, there are 9 categories, namely Brand/ Reputation Management, Corporate Sustainability, COVID-19 Response, Cross-boundary Communications, Digital Communications, Event Planning and Management, Integrated Marketing Communications, NGOs/NPOs/Social Enterprises Communications, and Stakeholder Engagement. One Gold Award and two Silver Awards for each awards category will be presented. Merit Awards may be presented, subject to Judging Panel’s decision. A Grand Award of Excellence will be presented to the crème de la crème of the Gold Awards, where there will also be the Most Creative Campaign Award. For individual awards, there are Outstanding Young Professional Awards (up to Two Awardees) and Distinguished PR Professional Award (One Awardee).
The awards are judged by an esteemed panel of 15 industry leaders and experts, leading in the fields of business, public relations, media, NGO and academia, with .Mr George Yuen as the Chief Judge.
The registration of HKPRA has begun today and will end on 3 May, while early-bird registration deadline is 19 April. To be considered for the Awards, all entries must be of campaigns launched and/or completed, with proof, between 1 January 2021 and 31 December 2022. Only online registration and submission are ace. For details, please visit PRPA’s official website at www.prpa.com.hk.
Dr John Chan, Chairman, Chairperson, Organizing Committee of The 5th Hong Kong PR Awards, said: “This year, we selected ‘Strenthening Connections, Enhancing Professionalism” as our theme since public relations plays an increasingly significant role in an organization. Over the past few years, many companies around the globe and all industries in Hong Kong have faced multiple challenges brought about by the pandemic. At the same time, the pandemic has also given rise to opportunities and innovation, which have profound impacts on the organisations themselves. We wish that the Awards can be a driving force to let us tap into the industry’s collective strength and wisdom so as to extract insights from best practices as the industry grows. This will in turn facilitate
the industry’s future development.” Dr Chan continued: “This year, we have added a new campaign COVID-19 Response which would raise public awareness of the role of public relations in helping organisations storm through various challenges and potential risks during the pandemic. We are also pleased to add Student Awards, with a view to nurturing the next generation of public relations professionals and fostering knowledge transfer.”
At the “Table for Two”, Mr. Tsang shared that politics is an art of garnering support, and extended the analogy to corporate communication, explaining that branding also plays a role in gaining support from target audiences and stakeholders. Communication, hence, assumes the very important mission of communicating across the right messages. Separately, Mr. Cheng opined that although AI has become a new trend, it cannot replace humans, and the role of PR practitioners remains crucial. He advised young people to care society, keep up with the times, and continuously learn to adapt to the new normal after the pandemic.
Nomination Committee for the Distinguished Professional of the Year
Award Categories of the 5th Hong Kong Public Relations Awards 2023
Public Relations Campaign Awards
- Brand/ Reputation Management
- Corporate Sustainability
- COVID-19 Response
- Cross-boundary Communications
- Digital Communications
- Event Planning and Management
- Integrated Marketing Communications
- NGOs / NPOs /Social Enterprises Communications
- Stakeholder Engagement
- Outstanding Young Professional Awards
- Distinguished PR Professional Award
Future PR Rising Star Awards (Team Awards)
- Grand Award of Excellence
- Most Creative Campaign Award
Dr John Chan Chairperson of the Committee of The 5th Hong Kong PR Awards, Professor Anthony T Y WU, Vice Chairperson of the Committee, Mr George Yuen, Vice Chairperson of the Committee & Chief Judge, officiated the launching ceremony together with key members of the Committee, signifying HKPRA officially opened for registration.
At the launching ceremony of The 5th Hong Kong PR Awards, heavyweight guests Mr Jasper Tsang Yok-sing and Mr Gary Cheng Kai-Nam exchanged their views and insights on the transformation role of communication through public eyes in chit-chat format.
About Public Relations Professionals Association
Since its establishment in 1995, the PRPA has been striving to promote professionalism in the public relations industry. The PRPA also provides a platform for practitioners to exchange views and share experience for the development of individual professionals and the industry as a whole.
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