Distinct Winners of the First Local Public Relations Awards Announced

Distinct Winners of the First Local Public Relations Awards Announced

(Hong Kong, 14 April 2011) To showcase the best practices and appraise the professional standards of public relations in Hong Kong, Hong Kong Public Relations Professionals’ Association (PRPA) announces today the results of the first Hong Kong Public Relations Awards 2010 (HK PR Awards 2010).

Having received overwhelming responses and tremendous support from the industry, the HK PR Awards 2010 honoured 12 awards winners at the Award Presentation Ceremony which was held this evening in Hong Kong Jockey Club.

The HK PR Awards 2010 aims to give due recognition to organisations and industry practitioners for high professional standards with outstanding performance. As Dr. John Chan, Chairperson of the Organising Committee of the HK PR Awards 2010 said, “It is our vision to enhance the standards of public relations professionalism for the industry to further and better serve the business community, public organisations, non-governmental organisations and the Hong Kong community at large.”

The winners were selected in a conscientious process. Formed by veteran professionals from commercial, academia, media and public relations sectors, the Judging Panel selected the winning entries with careful scoring process within a tight timeframe. “The winning campaigns were exemplary,” said Professor Paul Lee, the Chief Judge of the Panel. “It was extremely difficult to select the winners from nearly 60 entries under different categories of the awards. The event bear witness to the important role public relations professionals played and the contribution they made to the Hong Kong community”.

To commemorate its 15th anniversary, the PRPA hosted the HK PR Awards 2010 as part of its celebration programmes. From sketch to launch, it took more than two years for the HK PR Awards 2010 to become realized. In the hope of setting up an enduring benchmark for Hong Kong’s public relations and communications industry, Mr. William Ip, the President of PRPA, found that the HK PR Awards 2010 was more than just identifying the best campaigns. It also reflected professionalism of Hong Kong’s PR practitioners in the diversity of the community.

The HK PR Awards 2010 spotlighted the excellent public relations campaigns in Reputation and Brand Management, Corporate Social Responsibility, Public Affairs and Integrated Marketing Communications. Two individual awards — Distinguished Professional of the Year and Young Professional of the Year — were presented to outstanding practitioners.

The event received extraordinary support from 22 organisations and individuals for their sponsorships, 15 supporting organisations and 2 media partners.

Results of the Hong Kong Public Relations Awards 2010

Categories / Awards


 Winning Campaigns

Corporate Social Responsibility
Award of Excellence

The Link Management Limited


Merit Award

Hang Seng Bank


Hang Seng Pearl River Delta Environmental Awards

Sony Computer Entertainment Hong Kong Limited



Integrated Marketing Communications
Award of Excellence

Ketchum Hong Kong

Lenovo Computer Expo 2010 Publicity Campaign

Merit Award

Standard Chartered Bank

Standard Chartered Hong Kong 150th Anniversary Commemorative Charity Banknote

Reputation and Brand Management
Merit Award

Burson-Marsteller (Hong Kong) Limited

Hong Kong Disneyland Resort

Creating Positive Publicity for Hong Kong Disneyland Resort

Hong Kong Housing Authority

Light & Shade: LifePasse in Old Estates

McDonald’s Restaurants (Hong Kong) Limited

35th Anniversary Celebration Campaign

Public Affairs
Merit Award

The Hong Kong Society for the Aged


Most Creative Campaign Award

Hang Seng Bank:Hang Seng Pearl River Delta Environmental Awards

Distinguished Professional of the Year

Mr. Walter CHEUNG

Young Professional of the Year

Mr. Kevin ON

Judging Panel

Prof. Paul LEE (Chief Judge)Mr. Peter KWAN
Prof. Kara CHANMs. Clara SHEK
Mr. Philip CHENDr. Simon SHEN
Mr. Walter CHEUNG Mr. Anthony WU
Mrs. Grace LAMMr. Chris YEUNG
Mr. C. F. KWANMr. George YUEN

Organising Committee

ChairmanDr John CHAN, GBS, JP
Vice ChairpersonsMrs Grace LAM, Professor Paul LEE,


Mr William IP

Secretary-GeneralDr Linda TSUI
Deputy Secretary-GeneralMs Virginia CHI
TreasurerMs Eppie TAM
Award Management Sub-committeeMs Cecilia KO, Ms Angela LAI,


Mr Calvin CHAN

Sponsorship Sub-committeeMs Pamela LEUNG, Ms Annie Wan
Publicity and Promotion Sub-committeeMs Ruby WAN, Ms Clara LI
Award Presentation Ceremony Sub-committeeMs Stella LUNG, Ms Agnes HUI, Ms Jenny TAM
SecretariatMs Mani HUEN

About PRPA

Celebrating its 15th anniversary, the Hong Kong Public Relations Professionals’ Association (“PRPA”) strives to promote professionalism within the public relations industry, enhance the public’s understanding of public relations and provide a unified voice for its practitioners on issues relevant to the profession. It provides a platform for practitioners to exchange views and share experiences for the development of individual professionals and the industry. The Association has devised a Code of Professional Standards to which all the PRPA members and public relations practitioners are encouraged to observe.

For more information, please visit www.prpa.com.hk 
Ms Ruby WAN 9460 4900 Ms Clara LI 9430 1664