The Best of the Best in Public Relations: Hong Kong Public Relation Awards 2010 sharing session

Saturday, 28 May 2011 @ Bauhinia Room, Hong Kong Convention & Exhibition Centre
The first ever Hong Kong Public Relations Awards (HKPRA) organized by Hong Kong Public Relations Professionals’ Association (PRPA) concluded with a big success, thanks to all participating organizations, sponsors and members. All winning cases are the best of the best in its category and good learning for all PR practitioners. Therefore PRPA has organized a winning case sharing session on 28 May. Limited seats, so act NOW to enroll!

Date28 May 2011, Saturday
Time2:00 – 6:00pm
VenueBauhinia Room, Hong Kong Convention and Exhibition Centre, Wanchai
Winning Cases:Corporate Social Responsibility


1.      Award of Excellence – Eco-Terrace by The Link Management Limited

2.      Merit Award – Hang Seng Pearl River Delta Environmental Awards, Hang Seng Bank

3.      Merit Award – 「亞洲遊戲展」天水圍招聘會by Sony Computer Entertainment HK Limited

Integrated Marketing Communications

4.      Award of Excellence – Lenovo Computer Expo 2010 Publicity Campaign by Ketchum Hong Kong

Public Affairs

5.      Merit Award: 「友待長者就業」計劃by The Hong Kong Society for the Aged

FeePRPA Members: $400


Non PRPA Members: $600


About the speakers

Ms Vivien Chan

Head of Media & Public Affairs, The Link Management Ltd

Vivien Chan oversees The Link Management Limited’s media and public affairs functions developing media strategy, government and public affairs outreach programme for the senior management team to publicize the Link’s work, build relationship and enhance communications with its key stakeholders. She also serves as the company’s spokesperson.


Ms Chan joined The Link in November 2009 and has over 28 years of experience in media and corporate communications. Prior to joining The Link, she handled communications, public affairs and government relations for the Hong Kong Trade Development Council Beijing Office and Hong Kong headquarters. She holds a Master of Art degree in Media Studies from New York University and a Bachelor of Arts degree in Political Science and Philosophy from University of Hong Kong.

Ms Fanny Kwong

Manager, Corporate Responsibiilty, Hang Seng Bank

Fanny Kwong, as a core member of the Corporate Responsibility team, is responsible for overseeing and managing various corporate investment initiatives in the areas of environment, sports and volunteerism.  These initiatives include: Hang Seng – Pearl River Delta Environmental Awards, Hang Seng Athletes Incentive Awards Scheme, Hang Seng Table Tennis Academy, and Yunnan Biogas Project.  She also involved and led the employee engagement programmes within the Bank.


Fanny holds a Master of Arts in Communications degree from the California State University, Fullerton in the US and a Bachelor of Commerce and Business Administration degree in Marketing from the University of British Columbia in Canada.

Mr James Hong, Akio

General Manager, Marketing Division,Sony Computer Entertainment Hong Kong Ltd

James Hong started working as a Marketing Executive in Sony Computer Entertainment Hong Kong Ltd in 1998 and was promoted to General Manager of Marketing Division in 2009. James, a Sichuan-born Shanghainese migrated to Hong Kong in 1985, and despite all the obstacles he faced, has demonstrated his capability, determination and perseverance by becoming one of the most successful marketers in Hong Kong.


In 2009, James has published his first travel book “1 Man, 2 Feet, 5,000 Years of Adventures”, to encourage travellers to visit developing countries. All revenue was donated to Heifer, a non-profit organization dedicated to ending world hunger by providing animals and training to help impoverished families around the globe become self-reliant.

Mr Carl Wong

Vice President, Corporate and Technology Practice

Ketchum Hong Kong

Carl Wong, with over twelve years of experience in the industry, leads the Corporate and Technology Practice team to provide corporate communications counsel to clients such as the Council for Sustainable Development, FedEx Express and The Wharf Group/Times Square. He also oversees the agency’s technology business serving ISACA, Kodak, and the award-winning Lenovo account.


Before returning to Ketchum Carl was the agency co-lead at Fleishman-Hillard for Intel’s Asia Pacific PR programme which involved 14 countries in the region. In 2006, he led the ITU Telecom World project in Hong Kong, providing media and event management support. Prior to joining Fleishman-Hillard, Carl spent five years in Ketchum serving technology clients including IBM, Motorola, PSINet (CPCNet), Seagate, Sybase, and others.

Mr Li Ka Fai, Danny

Senior Officer, Corporate Services Dept, The Hong Kong Society for the Aged

Danny is a Registered Social Worker with more than 19 years’ experience dedicated to the elderly service and has received his Master degree from the City University of Hong Kong. He has a wide range of experience in working with elderly at risk, and has been a team leader of the Support Team for the Elderly.  Danny has played a key role in managing the Information Technology team, the Third Age Service for the pre-retired and young old, Public Relations and Fundraising projects and the recently Elder-Friendly Employment Practice Project.
Ms Wing Tai

Senior Project Officer, CADENZA Community Project: Elder-Friendly Employment Practice

The Hong Kong Society for the Aged

TAI Lo-wing is a registered social worker. She started her social work career in 2000 and has over 10 years of experience in the elderly field. She has extensive experience in different areas, such as Integrated Home Care Service, Outreach Service, Career and Counseling Service, Residential Service and project management.

Who should attend?

Practitioners and executives of corporate communications and public affairs from corporations and PR agencies, and anyone interested in learning more about different aspects of communications.

RegistrationPlease send your registration to the PRPA by fax at 8112 0038 or by e-mail to


Registrations will be accepted on a first-come-first-served basis. You will be notified if your registration is not successful.  No refunds will be given once registration is confirmed.

Payment1)      Please have your cheque made payable to “PRPA Ltd” with your name and company name written on the back of the cheque, and mail it to PO Box 20097 Hennessy Road Post Office, Hong Kong together with your duly completed registration form.  OR


2)      Directly deposit cash or crossed cheque made payable to “HK Public Relations Professionals’ Association Ltd.” to the PRPA’s account at Bank of China (Hong Kong) Ltd. (Account number 012-709-1-013515-3).  Please fax or e-mail your registration form together with your pay slip to 8112 0038 or

Registration deadline26 May 2011 (Thursday)
EnquiriesMs Mani Huen (8112 0028, 10:00am – 2:00pm, Mon to Fri),


Ms Elin Wong (9094 6852)

To apply for PRPA membership, please download the application form from or call Ms Mani Huen at 8112 0028. (10:00am – 2:00pm, Mon to Fri).


Seats are offered on a first-come-first-served basis. Register now!