Professor Ronald Chiu Ying-Chun, Associate Dean and Professor (Practice) of School of Communication, the Hang Seng University of Hong Kong
Good media relation cannot be built overnight. With the ever-changing and diverse media landscape, the need for good understanding of how media works should never be underestimated.
We had the privilege of having Professor Ronald Chiu to share his insights on "PR Sense and Savvy- Effective Media Management". As a media guru, Prof Chiu shared his view on the development of Hong Kong traditional and new media, useful tactics in media pitching, the Dos and Don'ts in media relations and so much more.