Guest Speaker: | Mr Siu Sai Wo (蕭世和), a veteran journalist, Chief Editor and CEO of Sing Tao Daily |
Details: | Facing the challenges of catching up with the fast-changing media scene, how can we PR practitioners attain media attention in order to put forward the messages that our corporation or client wants to get across? PRPA is pleased to introduce a series of lunch talks with media as the theme to keep our members abreast of the latest developments and best practices. In this talk, Mr Siu Sai Wo (蕭世和), a veteran journalist and Chief Editor of Sing Tao Daily, shared with the participants the routine operation of a newspaper and his advice on the skills required in successfully gaining editors’ attention when you pitch a news story. Mr Siu is also the CEO of the Sing Tao Daily and oversee the operation of Headline Daily. Sing Tao News Corporation has successfully established its leading position in Hong Kong’s newspaper market. |
