The media industry has entered an irreversible change. Social networks have completely changed the way everyone obtains news and information. Readers' tastes are fragmented, and the news cycle is faster and shorter. Traditional media are grappling with the situation and seeking transformation. However, in the process, it is necessary to balance both "credible media" and "eye-catching", go online but be reluctant to leave offline, and want "viewing" and "profit". Has the media correctly grasped the actual needs of the market? Media transformation will What new opportunities does it bring to the public relations industry? Does the public relations industry need to transform? In addition to general methods such as interviews, publishing, and events, can the media and public relations have innovative ways of cooperation to create greater value for brands and readers?
Mr. Brian Chik, a senior media manager and general manager and editor-in-chief of the new media division of Sing Tao News Group, attended the lunch sharing session at the invitation of the Association and shared his valuable experience in leading media organizations to seek new solutions and achieve transformation, as well as his past participation in media start-ups. Experience and forward-looking analysis of the future direction of media. He will also talk about how technology accelerates media change and how public relations plays a role in the entire media ecosystem to achieve a win-win situation for citizens, brands, media and public relations.
