Paul Lee, Assistant Professor at Korea Advanced Institute of Science and Technology; Founding Director at Augmented Reality and Media Lab
The Buzzword of 2022 has been the Metaverse, with most of the larger brands integrating it with their offerings. As a convergence of the physical and digital worlds, it presents numerous opportunities for engagement, co-creation, personalization and branding.
Join us on this workshop to develop an understanding of the basics of the Metaverse and the creative opportunities it entails, learn how to increase your footprint in the Metaverse and personalize the experience for your audience, as well as to get a taste of using VR headsets.
HKGCC x PRPA Applied Corporate Communications Course Workshop 4 : Building Your Brand in the Metaverse (English Version Only)