Purry Chiu, Business Director and Head of Operations, Ogilvy Public Relations
Events are an important communications touchpoint for a brand or a company to deliver a message, build an image, offer an experience, and facilitate interactions with target audiences. Managing an event in good shape will therefore strongly support your communication process. However, ensuring the success of an event entails many steps. After joining this workshop, participants will be adept in the fundamentals of event planning and management.
In addition, events have moved online or gone hybrid to support the need of the market in these transitional times. Join this workshop to learn how to organise events according to the trend in an accessible format.