Awards Categories
Eligibility: Campaign(s) designed to build up, promote or protect the reputation/brand/image of a business corporation. The campaign(s) may cover issue/crisis management.
Eligibility: Campaign(s) designed to promote the corporate social responsibility for the sustainable development of a business corporation.
Eligibility: Campaign(s) designed to make the most effective use of communication to improve or enhance stakeholder relations and engagement by a public sector or private sector entity/organisation. The stakeholders may include the public, the public service users, customers, the government, the mass/targeted community, the media, and employees.
Eligibility: Campaign(s) designed to promote a product, service and/or brand of the product or service for its launch or sustained publicity to corporate/business clients (B2B) or individual consumers/users (B2C), primarily through public relations and a variety of forms of communication, such as advertorials or sponsorships and so forth.
Eligibility: Campaign(s) designed to promote a product, service, brand, new technology, or new business models of a business firm, primarily through online or digital tools/mobile platforms/social media, including but not limited to forums, Facebook, YouTube/other video-sharing websites, blogs, mobile applications and etc.
Eligibility: Campaign(s) based primarily on a key public relations event of any scale to promote a product, service or brand, which involves meticulous planning, execution, multi-party participation and the most effective use of budget and manpower.
Eligibility: Campaign(s) hosted by non-government organisations (NGOs) or non-profit making organisations (NPOs) or social enterprises designed to promote the welfare/well-being of their target audiences and/or community at large.
Eligibility: Campaign(s) hosted by a corporation/organisation in Hong Kong to promote a product, service, or brand across the boundary. The strategic planning of the project is primarily in Hong Kong with the tactical planning and execution to be carried out across the boundary in other parts of the Greater China region.
One Gold Award, Two Silver Awards for each Awards Category will be presented. Merit Awards may be presented, subject to Judging Panel’s decision.
Special Awards
A Grand Award of Excellence will be presented to the overall winner among the Gold Awards. A Most Creative Campaign Award will be presented to the entry that demonstrates the highest creativity in its communication strategies, tactics and execution. Merit Awards in Creativity may be presented, subject to Judging Panel's decision.