All entries should relate primarily to campaigns completed or with major parts completed between 1 April 2017 and 31 December 2018.
Yes. Each judge will have to declare any conflict of interest to the Awards Organising Committee and will be abstained from judging the entries concerned to ensure the neutrality and fairness of the adjudication.
Yes. The objective of Hong Kong PR Awards is to help raising the professional standards of public relations in Hong Kong. The Awards has an independent panel of judges and the adjudication is based on judging criteria that are stated clearly to ensure impartiality and fairness.
Each entrant can submit no more than one entry in each Campaign Awards Category. Each campaign is not allowed to compete in different Awards Categories. Entrants should decide the appropriate Category for each campaign and submit a separate Registration Form for each campaign on or before the registration deadline.
No. Entrants should decide on the Campaign Awards Category before the registration deadline which is on or before 11:59 pm on 13 December 2018.
After reviewing the Awards Categories and the recent development of the public relations profession, the Organising Committee has decided to replace SME Communications Category with Cross-boundary Communications. The eight categories are 1) Reputation Brand Management; 2) Corporate Social Responsibility; 3) Stakeholder Engagement; 4) Integrated Marketing Communications; 5) New Media/Digital Communications; 6) Event Management; 7) NGOs/NPOs/Social Enterprises Communications and 8) Cross-boundary Communications.

There are two Individual Awards Categories - two awards for Young Professional of the Year and one Award for the Distinguished Professional of the Year will be presented. Entries are by nomination. Candidates of the Distinguished Professional of the Year will be nominated by the Nomination Committee for the consideration and decision by the Judging Panel.
Early Bird registration fee is $3,600 per entry and the Registration fee is $4,200 per entry. The fees are applicable to both the Public Relations Campaign Awards and Individual Awards categories. For charitable organisations which want to apply for waiving the registration fee, they can complete the Registration Fee Waiver Application Form via and email to the Secretariat on or before 29 November 2018 for the consideration of the Organising Committee. The Organising Committee reserves all the right to approve or reject any such application without explanations, and the application result will be informed on or before 6 December 2018. The decision of the Organising Committee shall be final.
The fees are to be paid by either (1) crossed cheque made payable to "Hong Kong Public Relations Professionals' Association Ltd.” or (2) bank transfer to PRPA Ltd.

Name of Bank: Shanghai Commercial Bank Ltd
Account Name: Hong Kong Public Relations Professionals’ Association Ltd.
Account No.: 350-82-03333-9
Crossed cheque should be made payable to “Hong Kong Public Relations Professionals’ Association Ltd”

The crossed cheque or the bank-in/transfer advice must be attached with each Signed Acknowledgement Receipt of the Registration Form with Company/Organisation Chop as per the instruction in the Form or the duly completed Registration Form to Awards Secretariat Address below:

Rm 1106-08, 11/F, C C Wu Building, 302-8 Hennessy Rd, Wanchai, Hong Kong

No. There is no need to submit neither Chinese nor English case brief report this time.
Submission Form and Supporting Materials should be submitted online on or before 11:59pm on 10 January 2019
  • For Entrants to the “Public Relations Campaign Awards”, please click here or refer to point 7 of “Entry & Submission” on page 9 of the Entry Brochure for details.
The Organiser requires each Entrant to submit five hardcopies (simply CLIP the documents together and DO NOT STAPLE or submit with any outer packaging) and one softcopy (saved in CD ROM or USB) of all entry documents including Supporting Materials (if any) and duly completed and signed Acknowledgement of Submission Receipt or Submission Form with Company/Organisation Chop should be submitted to the Secretariat by:
i. Courier: on or before 11 January 2019 no later than 17:00; Or
ii. Post: posted on or before 11 January 2019 (based on postal date)
All entries will be adjudicated and shortlisted by the panel of judges. Shortlisted finalists will be invited to a presentation session in March 2019. The finalists for the “Young Professional of the Year Awards” will also be invited to make presentation about their personal experience and achievement in public relations. The finalists may have to answer questions from the panel of judges.
The criteria of the Hong Kong Public Relations Awards have strong reference to other regional and international public relations campaigns. Similar to the last Awards, entries for the “Public Relations Campaign Awards” will be evaluated for their 1) strategic planning, 2) effective execution and 3) evaluation and result.
It was encouraging to receive more than 60 campaigns competing for the last Awards. The Hong Kong Public Relations Awards was aimed to showcase and recognise outstanding public relations campaigns and professionals. Therefore, the Judging Panel reserves the right for not granting any Awards.
Award winners will be invited to share their experiences in PRPA’s newsletter and other publications, interviews organised by the Organiser, the experience sharing talk, Awards Presentation Booklet and newspapers supplement, etc.
All submitted materials will not be returned. By submitting an entry, each entrant agrees to grant an irrevocable licence to the organiser to publish all entries wholly or in part in the media for publicity purposes, or as case studies in PRPA’s newsletter or any other publications of the PRPA, without the prior consent of, or payment of any fees to, the entrant or any other party.

Entrants may mark various sensitive parts of their submission as “Confidential” and such information will not be published, provided that these requests are not excessive.
It should be calculated starting from entrants as full time employee in the field of public relations.