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How can lobbying make a difference in managing your stakeholders?

Mr Lawrence Yau, Director of Corporate Communications of the Urban Renewal Authority (URA), shares with us his experience in engaging the community through effective lobbying.
Ms Elaine Chan, Deputy Head of Corporate Communication for New World First Bus and Citybus, gives a presentation on “Canvassing for Support for Controversial Issues” covering lobbying tactics, basic attributes, stakeholders’ analysis techniques and the balance between public interests and corporate interests.
President of PRPA Executive Committee Mr William Ip presents a souvenir to thank Mr Lawrence Yau.
A group photo of PRPA committee members.