Roger Wong, Chief Assignment Editor, HK01 Company Ltd
The media landscape has been changing dramatically these days in comparison to the past few years. This change was intensified by the Covid-19 pandemic that hit the market hard. With the emergence of new forms of media, the use of traditional media has also been evolving due to changing consumer behaviours, highly fragmented audiences, shifting media patterns, and the adoption of new technologies. PR people have to rethink their communications strategies to get the right message across to the right person at the right time through the right channel.
HKGCC x PRPA Applied Corporate Communications Course Workshop 3 : Knowing the New Media Landscape (English Version Only)