Kwan Chuk Fai, Professor of Practice (Corporate Communication) at The Hong Kong Polytechnic University
When a crisis happens, it is imperative for the organization to evaluate the situation and take decisive actions while maintaining business continuity. A timely communication with internal and external stakeholders is equally crucial. For enterprises and public relations personnel, crisis management can reflect an organization's management capabilities. It is thus critical for an organization to derive the best preparation in the good time and prepare for the worst.