Embark on a Thrilling Career in Public Relations – 2010

“Saturday, 9 October 2010

Registration Deadline: Wednesday, 6 October 2010

What does it take to be a PR practitioner?

What will the career path be like?

What’s about the PR consulting life in an agency?

What are the role and priorities of a corporate communications department ?

Our expert panel of speakers will be pleased to share with you the challenges and thrills that await you in this fast-growing, vibrant PR industry, the recruitment process and the kind of calibre that they are looking for. Join us for this half-day introduction to the PR industry and hear from the PR veterans on what it means to be a PR professional and more.

Mr Chris Liu


Chief Business Officer, Greater China,


Mr Chris Liu is the Chief Business Officer in Greater China working closely with Partner & CEO Mr Kenneth Chu to drive the consultancy’s strategicdevelopment across the five-office regional network.  He was named a partner of Ketchum in May 2007.

Since joining Ketchum in 1993, Chris has led many of the Corporate Practice’s key programmes spanning Greater China (Greater China already covers Hong Kong), Singapore, Malaysia, Thailand, the Philippines, Indonesia, India, Pakistan and Australia. He is one of the few local senior professionals with over 20 years of experiences and insights on the practice of corporate communications across mainland China and Hong Kong, cutting through the cultural nuances for multinationals and local businesses.

He had led teams in Greater China to win top awards from major professional bodies and industry media for projects in crisis communications, media relations, event management and financial communications over the past decade.

Chris is active in the industry, having represented Ketchum as the first-year Board member of the Council of Public Relations Firms HK.  He frequently speaks at industry forums in Hong Kong and Mainland China as well as communications curricula in universities.  Chris received professional journalism training at Hongkong Baptist University (then College) and started his career with the South China Morning Post.

Mr Timothy Ma

Executive Director

Senior Citizen Home Safety Association

Mr Timothy KW Ma, currently serves as the Executive Director of Senior Citizen Home Safety Association, the first 100% self-financing social service agency in Hong Kong.  Hepossesses more than 32 years solid experience in social welfare service.

Timothy serves as the co-convenor and founding member of the Hong Kong Social Entrepreneurship Forum with Dr KK Tse. He is also the Vice-chairman of the Hong Kong Chamber of Social Enterprises.  And, currently he joins as a Founding member of Social Investors Club to invest on potential social enterprises in Hong Kong of which may need of starting capital. He also serves as mentor for the Home Affairs Department’s Enhancing Self-Reliance Through District Partnership Program to assist the newly set up social enterprises on its strategy formulation and operation.  Furthermore, he is an active member of PRPA by contributing articles at the PR Column at Hong Kong Economic Times and training on PR.

Currently,Timothy serves as members of Social Welfare Advisory Committee, Guardianship Board, Town Planning Board and Elderly Commission of Hong Kong SAR Government, and the Supervisor Board of the Hong Kong Housing Society.  He has also contributed articles on elderly and social enterprise in many periodicals in Hong Kong.

Ms. Elin Wong

Corporate Communications Manger – Overseas

Cathay Pacific

Ms Elin Wong is Corporate Communication Manager – Overseas for Cathay Pacific. With more than 20 years of experience in the public relations field, Elin started her career with a PR agency and moved to in-house PR working for a number of multinational corporations in Hong Kong including Omni Hotels Asia-Pacific (now called Marco Polo Hotels), Orient Overseas (International) Ltd and TVBI Company Ltd. She was the press officer for the Honourable Tung Chee Hwa during Tung’s campaign to run for the first Chief Executive of the HKSAR Government in 1996.

Who should attend

practising corporate PR executives, consultancy practitioners responsible for PR, public affairs or corporate communications, and anyone considering a career in public relations.

Program Rundown

Date 9 October 2010 (Saturday)
Time 2:00pm – 4:30pm
Venue Lecture Theatre 2 (LT02), IVE Campus
Wood Road, Wanchai, Hong Kong
Agenda 2:00pm Registration
2:15pm Opening Address by Mr William Ip, President of PRPA
2:20pm Talk by Ms Elin Wong, Corporate Communications Manger – Overseas, Cathay Pacific
2:40pm Talk by Mr Timothy Ma, Executive Director of Senior Citizen Home Safety Association
3:00pm Break

Talk by Mr Chris Liu, Partner & Chief Business Officer, Greater China, Ketchum

3:40pm Panel Discussion, Q&A

Facilitator: Ms Ruby Wan, Training Program Sub-com Member, PRPA

4:15pm Programme ends
Fee PRPA Members: HK$100, Non members: $180

Students: HK$50 (Please present your valid student ID at registration)

Individuals who apply for PRPA membership at the event will enjoy the member rate for this event and will be exempted from the PRPA membership entry fee (for ordinary, associate and student memberships). Don’t miss this chance!

Language Cantonese (supplemented with English)
Registration Please send your registration to the PRPA by fax at 8112 0038 or by e-mail toevent@prpa.com.hk.

Registrations will be accepted on a first-come-first-served basis. You will be notified if your registration is not successful.  No refunds will be given once registration is confirmed.

Payment 1)      Please have your cheque made payable to “PRPA Ltd” with your name and company name written on the back of the cheque, and send it by post to PO Box 20097 Hennessy Road Post Office, Hong Kong together with your duly completed registration form.  OR

2)      Directly deposit cash or crossed cheque made payable to “HK Public Relations Professionals’ Association Ltd.” to the PRPA’s account at Bank of China (Hong Kong) Ltd. (Account number 012-709-1-013515-3).  Please fax or e-mail your registration form together with your pay slip to 8112 0038 or event@prpa.com.hk

Registration deadline 6 October 2010 (Wednesday)
Enquiries Ms Mani Huen (8112 0028, 10:00am – 2:00pm, Mon to Fri),

Ms Ruby Wan (9460 4900)

To apply for PRPA membership, please download the application form from www.prpa.com.hk or call Ms Mani Huen at 8112 0028. (10:00am – 2:00pm, Mon to Fri).

Seats are offered on a first-come-first-served basis. Register now!
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