How can lobbying make a difference in managing your stakeholders?
Date: Friday, 7 January 2011
Venue: United Conference Centre
Speakers: Mr Lawrence Yau, Director of Corporate Communications of the Urban Renewal Authority (URA)
Ms Elaine Chan, Deputy Head of Corporate Communication for New World First Bus and Citybus
Details:  One of the key roles of corporate communications is stakeholders’ management.  It encompasses relationship building with both internal and external stakeholders.  This is particularly crucial for organizations that involve in the implementation of public policies and those businesses that are closely related to public interests.  A good understanding of the political and media ecology in Hong Kong seems to be a pre-requisite for doing sensible lobbying, while various concern groups formed by local community members have also emerged as influencers of public sentiments in recent years.  It is never possible to satisfy all parties concerned, but effective and well-planned lobbying is instrumental in protecting corporate image as well as mitigating any backfire while paving the way for policy implementation.

PRPA is privileged to have two speakers to share with us their experience in lobbying.

 

Mr Lawrence Yau, Director of Corporate Communications of the Urban Renewal Authority (URA), shares with us his experience in engaging the community through effective lobbying.

Ms Elaine Chan, Deputy Head of Corporate Communication for New World First Bus and Citybus, gives a presentation on “Canvassing for Support for Controversial Issues” covering lobbying tactics, basic attributes, stakeholders’ analysis techniques and the balance between public interests and corporate interests.

President of PRPA Executive Committee Mr William Ip presents a souvenir to thank Mr Lawrence Yau.

A group photo of PRPA committee members.