Award-winning case sharing on Public Relations and Corporate Social Responsibility
Date: Saturday, 8 October 2011
Venue: Run Run Shaw Creative Media Centre, The City University of Hong Kong
Speakers: Ms Vivien Chan, Head of Media & Public Affairs of The Link Management Limited
Ms Fanny Kwong, Manager, Corporate Responsibility of Hang Seng Bank
Mr Kevin On, Digital Strategy Manager of Ogilvy Public Relations
謝景芬先生, 廣東方圓公關管理顧問有限公司董事總經理, 中山大學公共傳播研究所 研究員
Details: The first ever Hong Kong Public Relations Awards (HKPRA) organized by Hong Kong Public Relations Professionals’ Association (PRPA) concluded with a big success, thanks to all participating organizations, sponsors and members. With the aim to share professional experience with students majoring in public relations and communication related subjects on the integration of public relations and corporate social responsibility (CSR) and the success stories of public relations practitioners, PRPA in association with the Diamond Sponsor of the Awards, B&P Foundation, organized a special sharing session for University and college students at the Run Run Shaw Creative Media Centre, City University of Hong Kong which was sponsored by the Media and Communication Department.

Hang Seng Pearl River Delta Environmental Awards (恒生珠三角環保大獎)
Awards: Corporate Social Responsibility – Merit Award
Most Creative Campaign Award
Hang Seng Bank
Speaker: Ms Fanny Kwong, Manager, Corporate Responsibility

Eco-Terrace (「都市梯田」綠色社區計劃)
Award: Corporate Social Responsibility – Award of Excellence
The Link Management Limited
Speaker: Ms Vivien Chan, Head of Media & Public Affairs

Thrilling Career in Public Relations 極具挑戰的公關行業
Award: Young Professional of the Year
Speaker: Mr Kevin ON, Digital Strategy Manager, Ogilvy Public Relations

CSR in the Mainland (企業社會責任與公共關係整合的公眾策略)
特邀嘉賓講者: 謝景芬先生, 廣東方圓公關管理顧問有限公司董事總經理,
中山大學公共傳播研究所 研究員

Over one hundred students attend the sharing session and concentrate on speakers’ experience sharing.

A group photo of the Hong Kong Public Relations Awards organizing committee members, PRPA committee members and the four speakers.